Inveo Research Labs
Full-stack cosmetic and biotech infrastructure for Africa
Inveo Research Labs
Full-stack cosmetic and biotech infrastructure for Africa
The company
Inveo Research Labs is building cosmetic and biotech infrastructure for Africa. The company works across research, formulation, manufacturing, and ingredient development for brands targeting African consumers.
What they came to us with
The founder had the science, the traction, and the vision. What she didn't have was a clear way to communicate all of it to investors. She came to Rubyk with a rough dump of ideas, data points, and ambitions, but no structured narrative tying them together. The story was all there. It just wasn't told yet.
What we did
We started where we always start: listening. After a deep conversation with the founder, we understood what made the company different and what an investor needed to believe in order to write a cheque. From there, we built the pitch deck from scratch. We shaped the narrative structure, wrote the copy, and framed the problem, solution, market, traction, and ask into a story that makes the opportunity feel obvious. We also built the financial model, turning her assumptions and projections into a credible, structured picture of where the business is going. The result is a deck that takes a complex, multi-vertical business and makes it clear in under five minutes.
Where it landed
The founder is currently using the deck to raise her seed round. It's also become her primary tool for conversations with other founders and at industry events.
The translation
Inveo's story is exactly the kind that gets lost without the right framing. A Nigerian biotech company building cosmetic R&D infrastructure for a continent is not a simple elevator pitch. The science is deep, the market is unfamiliar to most global investors, and the ambition spans four distinct business lines. Our job was to make all of that land in a way that feels simple, credible, and inevitable, without losing what makes it African.