RubykRubyk

Stories that move

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For African founders, everywhere

Stories that moveinvestors, partnersand customers.

Rubyk turns your ideas and products into pitch decks, brand identity, and content that get you funded, followed, and backed.

Book a free discovery callSee our work →
7+
Industries served
11+ yrs
Combined experience
48hr
Proposal turnaround
FintechSolar & EnergyDrone TechnologyReal EstateBeauty & WellnessMusicInformal EconomyFintechSolar & EnergyDrone TechnologyReal EstateBeauty & WellnessMusicInformal Economy
What we do

Turning your ideas into stories that land

We help founders find their voice and tell the story that gets them heard.

Not sure where to start? Let's talk →
01

Strategy & Narrative Clarity

Get clear before you build anything. We find the story only you can tell.

Brand MessagingPositioningConsultancy
02

Fundraising & Investor Storytelling

Tell a story investors can believe in and act on.

Pitch DecksFinancial ModelsInvestor Materials
03

Credibility & Thought Leadership

Turn insight and data into trust that can't be bought, only earned.

Research ReportsContentCopywriting
04

Brand, Design & Conversion

Make the story work in the real world. Identity that converts, not just impresses.

Visual IdentityWebsitesLanding Pages
Case Studies

Stories we've told

Every founder's story is different. Here's how we've helped a few of them shine through...

01
Case Study
FieldWatch
FieldWatch AI-powered aerial monitoring and inspection The company FieldWatch is building AI-powered tools that help organisations monitor and manage physical i…
5 min read
02
Case Study
Inveo Research Labs
Inveo Research Labs Full-stack cosmetic and biotech infrastructure for Africa The company Inveo Research Labs is building cosmetic and biotech infrastructure fo…
5 min read
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What founders say

The people we've worked with

"
It was a good decision to engage Andrew. The expertise and attention to detail were evident in the pitch deck and business model. There was a clear commitment to excellence-
AAU
Aniekan Alexis Udofai
Founder Bellevolt
"
Victory finds it easy to transform data into compelling business narratives, applying a lot of critical thinking in the process. It’s rare to find that blend of clear storytelling and deep analysis, but Victory brings both.
Didi
VP, Corporate Affairs, Moniepoint
"
What stood out most was how well Victory and Andrew worked together. It felt like they each knew exactly what the other needed to make the work better. The deck was really cool, and they captured our vision excellently. The customer service throughout was also great.
AF
Mary Magdalene
Founder, Inveo
Free resource

The African Founder's Storytelling Guide

A guide to telling great stories that’ll help you move investors, partners and customers. You'll learn what storytelling actually is, why it matters more than most founders realise, how to build a story that works, and the mistakes that quietly kill most founder narratives before they have a chance.

Get the free guide →
From the newsletter

Thinking out loud on African business & storytelling

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The team

Two founders brought together by one problem.

We'd been working with early-stage founders separately for years before we started working together. For months, Victory was pulling Andrew in for financial models, and Andrew was bringing Victory in for messaging and copy. Building Rubyk to do this at scale was the obvious next step.

Victory brings six years of content strategy, brand storytelling, and communications, including authoring Nigeria's first report on the informal economy. Andrew brings five years of programme management and financial modelling, with work across four countries and partners, including Lenovo Foundation and Ventures Platform.

Based between Lagos & Toronto · Working globally
Victory
Victory
Narrative & Strategy

Content strategy, brand storytelling, and communications. Author of Nigeria's first report on the informal economy.

Brand MessagingContent StrategyCommunications
Andrew
Andrew
Strategy & Finance

Programme management, strategy, and financial modelling, turning complex ideas into structured, executable plans.

Financial ModelsProgramme MgmtStrategy
Get started
Your story matters.Let's tell it right.

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