Turn your ideas into stories that land
We help founders find their voice and tell the story that gets them heard.
Fundraising
Built for founders raising pre-seed to Series A or applying for grants, accelerators or incubators.
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Branding & Design
For founders and companies that need the visual identity to match what they've built.
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Credibility & Thought Leadership
For founders and executives building a presence that works for them.
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Studio Partnerships
For accelerators, incubators, and VCs who want to bring world-class storytelling to their cohorts and portfolio.
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We're building Rubyk to make sure that no African founder misses out on funding or customers because of a poorly told story. Here's our thesis:
- 1
In a world where execution has become increasingly commoditised, storytelling is the new moat.
- 2
Because of context differences, African founders are usually at a disadvantage when telling their story on a global stage.
- 3
The African founders who raise, grow and scale faster are the ones whose stories are impossible to ignore.

Stories we have told
We help founders find their voice and tell the story that gets them heard.
FieldWatch AI-powered aerial monitoring and inspection The company FieldWatch is building AI-powered tools that help organisations monitor and manage physical i…
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FieldWatch
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Strategy notes, story frameworks, and founder resources. No noise.
Hear from the people we've worked with.
We help founders find their voice and tell the story that gets them heard.
It was a good decision to engage Andrew. The expertise and attention to detail were evident in the pitch deck and business model. There was a clear commitment to excellence-




Thinking out loud on African business & storytelling
We help founders find their voice and tell the story that gets them heard.

For African Founders, The New Moat is a Story
Across the startup ecosystem, a quiet shift is underway.
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Execution has been commoditised, so what now?
Our thesis.
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