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Case Study

FieldWatch

Rubyk7 April 20265 min read
FieldWatch

AI-powered aerial monitoring and inspection

FieldWatch

AI-powered aerial monitoring and inspection

The company

FieldWatch is building AI-powered tools that help organisations monitor and manage physical infrastructure faster and more accurately than traditional methods.

What they came to us with

The founder had an existing pitch deck that wasn't doing the job. The company had evolved, the product had sharpened, and the old deck no longer reflected where the business was heading. He came to Rubyk to build something new from the ground up.

What we did

We started with a conversation. We sat with the founder to understand what had changed, where the company was going, and what the deck needed to do in the rooms he was walking into.

From there, we built a new pitch deck from scratch. We restructured the narrative, rewrote the copy, and framed the problem, solution, traction, and ask in a way that makes the opportunity clear to someone seeing it for the first time. The old deck explained the technology. The new one tells the story of why it matters.

Where it landed

The founder is currently using the deck in conversations with other founders and investors, and as his primary tool at bootcamps and accelerator programmes.

The translation

FieldWatch operates in a technical space that most people outside the industry don't immediately understand. The challenge wasn't simplifying the technology. It was finding the story that makes someone care about the problem before you explain how you solve it. That's what the new deck does.

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